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Lost in New York.

Posted by The Dairy on

The Dairy is one of my smaller brands, but it's one I've worked with from the very start. It has evolved with me.

by Charli

Quite a few folks ask me what I do here at my little job.  'But how do you pay your rent?' - must be the well oiled catch cry of the creative world.

While I do a wide variety of things at MeOhMy (photography, film, art, etc), it may surprise a few folks to know that one of the biggest parts of my job is not only shooting for brands, but also consulting on their visual identities. I help brands with their creative direction, and story telling. Together, we create a look + feel that's totally unique to them. 

The Dairy is one of my smaller brands, but it's one I've worked with from the very start. It has evolved with me.  I wanted to share the most recent lookbook I shot + styled for Cam. His aesthetic has graduated from flat-lays on plain coloured paper, to more of a chic lifestyle brand, full of delicious Earthy tones. These days, we shoot his look books + monthly campaigns on location, amongst lush interiors in different parts of the globe. We've tried to make the brand one that celebrates having something unique to accompany you on every adventure. 

I'm very proud of the work I do for The Dairy, and I look forward to developing more stories + imagery. 

Charli xX


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